The tool manufacturer SW-Stahl from Remscheid, Germany, asked Squareone to develop their new brand identity. Our fruitful cooperation has already been awarded iF-Award for the SW Stahl Ratchet and the design transfer to diverse tools SW Stahl torque wrench and SW Stahl screw driver collection.
The idea for the brand identity was to create a high-end brand image that convinces with a reduced and consistent communication as well as a dynamic character that would suit the automotive market.
The core of the brand image consists of these items: the revised word and figurative mark, the "Pulse Line" as a new signature element, a new typography and the dark color scheme.
All communication media such as the website and the product catalog have been revised by Squareone. The newly developed design guidelines were transferred to a brand guideline in order to guarantee a uniform design language for communication design in the future.