Market Analysis


Amongst others Squareone is renowned for having a keen sense for current trends. A qualified market analysis including emotional and aesthetic criteria adds to ordinary market research. It is here that we use the potential of our university work of our two associates and our network from various disciplines.

In order to point out valuable potential sectors for innovation within a developing project, we came up with Squareone instruments. Amongst others we scan the market from an aesthetic point of view, observe on location, examine user experience and consumer insights. Further tools are user-environment-analysis, user surveys, qualitative user research, benchmarking the competition, brand mission analysis and technical intersection of competition products. This information is the basis for sustainable product innovation and a clear advantage in the competition. Our rating proceeds using the SWOT-analysis and ends in relevant potential for new development. The combination within a morphological box allows for quick identification of various strategies.