Zhihua Cui


Zhihua Cui is currently studying Product Design at the Kassel Academy of Arts and he is about to graduate.

For him, designing physical products that people can use in their lives and bring happiness is both work and fun. He is passionate about the inter-verification phase between design and model making, constantly reorienting himself and creating innovative solutions.

He likes to experience different cultures in depth, so he has worked and interned in different places in China, Germany and Thailand. Zhihua also loves traditional handicrafts and is familiar with traditional techniques such as Kintsugi, ceramic and bamboo etc.

Hard Facts
  • 2014-2018 Bachelor's degree in Industrial Design at Northeast Forestry University, China.
  • 2018 Internship at Qualy Design in Bangkok, Thailand
  • 2019 Product Design Diploma studies at the Kunsthochschule Kassel, Germany
  • 2020 Work at WUU Design in Xiamen, China
  • 2021 Internship at Panasonic in Shanghai, China
  • 2021-2022 Internship at Accenture (designaffair ) in Shanghai, China
  • Since 2022 with Squareone
Rickmeier - Gear Pump R6

Design Language


Product Development

SW Stahl - Tool Trolley