Squareone is once again a mentor at the Selection Days of leAD in Berlin this year. This time, Michael Cyrson takes over the mandate. At the Selection Days, the top 40 startups from over 400 worldwide applicants will be accepted for the leAD program which is specialized in sports technology and product innovation. In September, the so-called class of 2019 is set and the support program begins.

The program for the promotion of startups and founders was founded by Adi Dassler’s great-grandsons Klaus, Horst and Stefan Bente. In twelve weeks of intensive training, the selected startups learn to optimize their products and ideas, build their business and market themselves.

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