Obela launches Hoummus Packaging

The new hoummus from PepsiCo Obela has now been available in German supermarkets for two weeks. The global player is already market leader in Australia and the USA and now brings the hoummus to Central Europe.
The packaging should, of course, fit into the existing Obela portfolio, but also specifically meet the European taste and product expectations. An intensive sourcing of available open stock products showed that Obela needed an individual design for the new packaging. Based on parameters such as filling volume, head space, top diameter and product height, we developed a packaging which meets these expectations. At the same time, the new packaging reflects Obela’s brand core and is a real highlight in the supermarket shelf.