Design Language

Squareone developed the new series of industrial plugs and sockets INNOLINQ for Bals Elektrotechnik GmbH & Co. KG. Bals INNOLINQ stands for resource-saving production, recyclable materials and the highest environmental standards. The aim of the project was the conception of a new design language from 16A to 32A as well as ergonomics of the plugs.

The most important cornerstones of the design language were recognition value, improved ergonomics, long-term market relevance and transferability to other product lines.

The optimized contours of the housing and the screw connection make handling easier and offer a perfect hold in every situation. The revised ergonomics also make it easier to open the hinged lid.

Squareone was also responsible for the marketing strategy and communication design of the new INNOLINQ series. Find out more.

Project Achievements

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