Marketing Strategy
Squareone was jointly responsible for the strategic direction of the marketing campaign for INNOLINQ, the new generation of industrial plugs by Bals Elektrotechnik GmbH & Co. KG.
The tasks included the conception of diverse marketing tools such as addressing the target group in text and image, designing a website and advertisments in print media. In addition, Squareone was entrusted with the coordination of executants (photographers, copywriters, communication designers & animation studios) and was responsible for bringing together the various contents and merging them into a coherent whole.
Squareone is also responsible for the design language of the new INNOLINQ series. Find out more.
In addition to the graphic implementation of the marketing strategy for web and print media, Squareone also developed a pool of icons that the Bals company could draw on. The most important characteristics were consistency and easy readability, as well as comprehensibility of the icons.
