Strategic Consulting
Being consulters on matters of innovation and product development and strategic design, we helped Goebel porcelain manufacture to build a new and current image and therefore react to the declining sales in the porcelain market. A minor shift of the brand and its values also allowed a middle-term access to new markets and further products appropriate to the previous production know-how.
Besides the consulting activities like repositioning, definition of brand values or portfolio adjustment we supported Goebel with the development of new products packaging as well as the new conception of print media and the presentation of trade fairs. When launching the first results during the “Ambiente” trade fair in Frankfurt, we also helped with sourcing of distributors and quality management of the production.
