When creating a new pet food, questions about product characteristics, such as taste, colour, cut or appearance of the packaging need to be clarified.
For Mars Petfood, squareone developed a configurator that reflects all relevant aspects. On this basis, the teams involved can jointly make decisions and visualise them.
The systematic approach saves development time and is simultaneously a communication basis for the efficient and targeted development of new product concepts.

Project Achievements

Strategy Development Analysis Market Analysis