SW Stahl - Design Language

Product Design

For SW Stahl, Squareone developed in addition to the corporate identity a comprehensive design language for the automotive tool portfolio.

The goal of the development was to create a balanced and clear design that is transferable to a wide variety of tool types and also creates a high recognition value.

Clearly defined contours and surfaces in combination with a high-quality finish ensure a professional appearance. Recurring material separations and lines contribute to the iconic appearance as well as to differentiation from the competition.


In addition to a consistent design language, colors and logotypes for products were defined as part of the corporate design. Redefined SW Stahl CI colors generate together with the logo developed by Squareone a uniform brand image on the product level . Depending on the product type, a suitable logo design in the appropriate color can be selected.

Project Achievements

Product Development Tools