BETTER TEST IT YOURSELF.
Not a few innovations have been completely developed at the desk or in the lab and nobody knows for sure if there even is a user demand at all. Some companies even come up with solutions without even having a problem. That’s why Squareone solely trusts in truly secured insights for truly relevant innovation.
Knowledge through self-awareness is our motto and that’s why we carry out in-depth analysis by self-testing. We use and test products with in-use-analysis, even over a longer period of time. Only by turning ourselves into users we are able to generate qualitative results.