Michael Cyrson

Manager and Shareholder

I’m all about aesthetics as means of communication for positive aspects of a product. That’s why high-class design should intuitively communicate function and quality of a product but still needs to be economically adapted to its market in order to work as an emotional interface for the user.

This attitude can easily be adapted onto all products. But our credit as product developers in this process is not only the final conversion of the design but more than that finding the fitting emotions and the perfect balance. In a market where each product is available in any given quality, design language, adaption to respective markets and of course guaranteed functionality are major selling points. This is the principle I stand for when working on my projects as well as my influence on my surroundings that I try to improve with my team every day. In my understanding we are in constant communication with the products that surround us. For example, a cosy seat in an office communicates relaxation, no matter if you use it or not. When using a 3D-printer for example – with its smooth shell parts, precise seams and sharp edges – I tend to trust a functioning prototype more than an imprudently assembled one.

Hard Facts
  • 2005 Development of an innovative passenger conveyer in the context of visionlabs.org for Kone GmbH
  • 2006 Development of a kitchen study for Poggenpohl and presentation at Salone del Mobile in Milano
  • 2007 Graduated in industrial design to a degree at BU Wuppertal
  • 2007 Industrial Designer at P9 Design in New York
  • 2009 Industrial Designer at Squareone GmbH
  • 2014 Manager at Squareone GmbH
  • 2018 Lecturer at the International Integrated Design Camp 2018 in Soul, Korea
  • 2018 Guest lecturer at Institut for mechanical engineering at University of applied science Cologne
  • 2019 Shareholder of Squareone GmbH
  • Favourite movies: The silence of the lambs, The Breakfast Club, Lost in Translation
Dornbracht Smart Water

User Interface

Picard - Tiling Hammer

Product Development

Pepsico - Punica

Brand Strategy