
ITSON - Torch Series
Clean. Durable. Sustainable.

Five models. One philosophy.
As part of ITSON’s brand development, we designed a flashlight series ranging from ultra-compact EDC models to high-performance premium solutions. All five models — Mini, Micro, Midi, Max, and Max S — follow a shared design philosophy: clean, minimalist forms, intuitive operation, and a strong focus on everyday usability.
A special feature of the range is that all flashlights are rechargeable and come with color-matched batteries, charging cables, and wrist straps — thoughtfully designed accessories that form an integral part of a consistent design system.

Minimalism with a premium feel
The design of this series is intentionally rooted in clarity rather than technical excess. In a market crowded with tactical-looking products, its calm, balanced design feels almost archetypal — defined by precision-machined aluminum housings and tactile surfaces.
Features such as adjustable beam focus, built-in red light, or the practical pen clip on the smaller models have been seamlessly integrated, adding functionality without disrupting the overall form. The result is a family of products that doesn’t seek to stand out — it aims to convince.

Designed with sustainability. Crafted with integrity.
The design is guided by a strong ecological focus: the housings are made from recycled aluminum, while the battery carriers are crafted from bio-based materials. All models feature rechargeable ITSON batteries and can be charged directly via cable, ensuring a resource-efficient user experience. The packaging, also developed by Squareone, is FSC‑certified, plastic‑free, and designed for maximum recyclability.

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The jury particularly praised the successful combination of premium design and strong environmental consideration. The result is a luxurious product that appeals to discerning, design-focused users for whom sustainability is a top priority.
itson
Industry:
Consumer Goods
2021
Services:
Sustainability, Ideation, Implementation