
ITSON - Torch Series
Clean. Durable. Sustainable.

Five models. One philosophy.
As part of ITSON’s brand development, we designed a flashlight series ranging from ultra-compact EDC models to high-performance premium solutions. All five models — Mini, Micro, Midi, Max, and Max S — follow a shared design philosophy: clean, minimalist forms, intuitive operation, and a strong focus on everyday usability.
A special feature of the range is that all flashlights are rechargeable and come with color-matched batteries, charging cables, and wrist straps — thoughtfully designed accessories that form an integral part of a consistent design system.

Minimalism with a premium feel
The design of this series is intentionally rooted in clarity rather than technical excess. In a market crowded with tactical-looking products, its calm, balanced design feels almost archetypal — defined by precision-machined aluminum housings and tactile surfaces.
Features such as adjustable beam focus, built-in red light, or the practical pen clip on the smaller models have been seamlessly integrated, adding functionality without disrupting the overall form. The result is a family of products that doesn’t seek to stand out — it aims to convince.

Designed with sustainability. Crafted with integrity.
The design is guided by a strong ecological focus: the housings are made from recycled aluminum, while the battery carriers are crafted from bio-based materials. All models feature rechargeable ITSON batteries and can be charged directly via cable, ensuring a resource-efficient user experience. The packaging, also developed by Squareone, is FSC‑certified, plastic‑free, and designed for maximum recyclability.

The jury particularly praised the successful combination of premium design and strong environmental consideration. The result is a luxurious product that appeals to discerning, design-focused users for whom sustainability is a top priority.
itson
Industry:
Consumer Goods
2021
Services:
Sustainability, Ideation, Implementation