At Squareone, we always act systematic when developing strategies. In order to find the fitting strategy for you, we start off with in-depth research and analysis to point out as many relevant market insights and potentials as possible. The analysis is based on current internal documents, interviews with your staff as well as on our own external view on the market, the competition and the users.
In a shared workshop we turn potentials into concrete ideas and concepts for future development in cooperation with you. In doing so we will not only be working out new product ideas but also service concepts, improvements for your distribution or general approaches for optimising your portfolio structure.
After the workshop, we bundle the most promising concepts to corridors, from which a broad variety of strategies occur. In the so-called strategy canvas we check every single idea on its quality by comparing the requirements of all stakeholders (for example marketing, distribution channels, cost structure, production).
Finally, you will receive our recommendation of the most reasonable strategies from our point of view and offer a preview on the measures necessary for implementation.
The more clearly and openly the strategic direction of the company is communicated in a company, the more smoothly the processes of development take place. This also applies to the implementation of a trategy. A good tool to visualize the connection between external influences, strategies and concrete measures is the development of a roadmap. We use it as an active, equally electronic and physical tool, which can also change and adapt to new circumstances.