Jägermeister - Cold Block
Ice-cold. Portable. Iconic.

Brand Experience

The Cold Block extends the iconic Jägermeister experience beyond the bar: uncompromisingly cold, mobile and visually distinctive.

As a compact cooling object, it seamlessly combines function and brand identity. Whether by the lake, at a festival or in the living room, the Cold Block brings Jägermeister to life wherever people come together.

Expressive Design

Reduced in form, clear in expression: the Jägermeister Cold Block combines a geometric base structure with soft radii and a translucent shell.

The distinctive orange strap connects the two cooling shells, secures the product and becomes a defining design element in its own right.

Precisely tailored to the 0.7-litre Jägermeister bottle, the Cold Block combines high functionality with unmistakable brand presence.

Function Meets Presentation

The Cold Block keeps the bottle at the ideal drinking temperature for up to three hours, while fulfilling far more than a purely technical purpose.

The two cooling shells also serve as striking presentation surfaces for shots. In this way, the product combines reliable cooling, intuitive handling and iconic design to create a distinctive brand experience.

The shells are made from 100% recycled and fully recyclable plastic. This allows the Cold Block to combine lasting brand quality with the responsible use of materials.




Client:
Jägermeister

Industry:
Consumer Goods
Partner since:
2017

Services:
Design, Sustainability, Packaging Design

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