Strategic product development

We consider product development as a strategic dimension in corporate development.

In order to adopt an entrepreneurial perspective, we turn our gaze to our client's entire portfolio of offerings and not too much to the individual product. For us, the product is always a triad of hardware, software and integrated service components and thus always a multi-dimensional system that needs to be developed as a portfolio.

In our experience, companies can only develop sustainably if they keep all dimensions and their entire portfolio in mind and think less in terms of singular products or projects. We use this thinking in our strategic consulting, which covers all aspects of managing product and service portfolios.

How does strategic consulting for the product portfolio work?

Our strategic consulting is focused on all aspects of product and portfolio development. Therefore, we often work in a complementary way to classical consultants who

consultants who focus on business management and commercial aspects or on human resources and organisational development aspects.

Our focus is also expressed accordingly in the way we start projects with our clients.

A 360° degree analysis that looks at all aspects of product and innovation development is therefore also the typical starting point of a strategic consultancy, which we then take on as part of a transformation mandate. In this sense, our strategic consulting is a dimension of corporate development that usually takes 12-30 months to achieve the jointly set goals.



The transformation of our economy towards more sustainability is also decisively influenced by product development. In recent years, we have developed a whole package of approaches on how we can accompany our customers around the topic of sustainable development, from the specification and sourcing of individual materials to the intelligence of constructive solutions, savings in material, energy and resources, to logistics in production and from production to distribution, to concepts, experience, reduction or reusability, to the materialisation of products and the creation of value through service instead of product performance. For us and our customers, it is challenging to find the right way out of the looming crisis in this field of tension of task complexity, market expectations, pressure for profitability and survival and many false "Prowin" prophets. Sustainable product development is therefore not only a communicative promise, but also a portfolio and service component that we have already implemented in numerous projects together with the Effizienzagentur NRW. Here, too, our clients benefit from our network and broad-based experience in various sectors and industries in order to integrate sensible and feasible concepts into as many realities as possible.

It is our challenge and our responsibility to ensure economic, ecological and human survival. To achieve this, we all have to make a contribution and share in the success we will have to build in the years to come.

In our strategic mandates, we focus particularly on the perspective of development to achieve this. Together with our clients, we invest in intelligent analytics of need, anticipate unspoken but observable needs and translate them into future-proof solutions, whether these may be physical, digital or metaphysical.


Design and design engineering

Design and design engineering has become an integral part of product development in the capital goods industry, as design is able to adequately communicate functionality, performance and quality like no other discipline.

We specialise in the development of capital goods and understand the needs of engineering, design, the special requirements of economic efficiency, sustainability and service-friendliness. We therefore meet our clients' internal developers at eye level and see ourselves as developers working in partnership on a joint project.

Design in the capital goods sector starts with a joint analysis of the technical components and the device or machine architecture, takes into account aspects of ergonomics, comprehensibility, operability, but also assembly, the sensible use of common parts, the development of a uniform design language or a design system by applying the same design principles.

We therefore also always design machines and systems from the inside out, handing over our input in the form of CAD data that is directly integrated into the design.