AIRLOC Brand Identity
Concise freshness for sealant brand

As part of the corporate design for Airloc, Squareone developed not only a new logo, but also a holistic design language for the design of product labels and business stationery. In addition to the design, the focus was also on communicating the different, partly new product types for different applications and target groups.

The new corporate identity impresses with its minimalist and clear design, which is characterised by striking typographic elements and the use of colour, some of which is applied to large areas.

A QR code on the packaging directs users to the digital fill quantity calculator and the appropriate product quantity for their vehicle. The tool reduces complex information to a few entries and provides clear, reliable guidance on how to use the products.