Berger
Precision in brand & machine

Berger branding and logo designed by Squareone

Precision in brand & machine

We developed both the industrial design of the machines and the complete brand identity for the Berger Group. The new form and design language combines technological precision, performance and German engineering to create a harmonious overall image. From machine design to logo and corporate identity to digital presence, the brand now reflects the company's innovative and international aspirations.

Berger branding and marketing collateral design by Squareone
Berger branding and website design by Squareone
Berger branding and stationary design by Squareone

Holistic design with global impact

The close integration of product and brand design strengthens Berger's position in global competition in the long term. The new, consistent image – visible on the machines as well as in all communication media – increases international awareness, supports sales and builds trust among customers and partners. Berger is thus clearly positioned as a global innovation leader.

Berger branding and color system designed by Squareone
Berger branding, industrial design and product branding by Squareone



Client:
Heinz Berger Maschinenfabrik GmbH & Co. KG

Industry:
Engineering
Partner since:
2018

Services:
Design, UX/UI, Corporate Identity & Design, Logo Development, Website Design, Marketing Collateral, Brand Strategy & Positioning

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