Havafloat
Maritime safety brand

Squareone developed the brand around the boat safety and stabilisation system as an independent strategic unit. Based on a thorough analysis of the market, technology and user needs, we defined the core identity, positioning and value proposition. The brand was designed to convey both functional reliability and technological differentiation, clearly positioning itself in the competitive environment.

Squareone has developed a target group-specific brand strategy for the demanding maritime safety sector that combines technical expertise with pragmatic benefits. By systematising user profiles, requirements and usage contexts, a focused positioning strategy was developed that builds trust, facilitates decision-making processes and establishes the brand as a reliable partner in safety-critical situations.

Squareone was responsible for developing a corporate design tailored to the brand that can be implemented consistently across all touchpoints. The design emphasises objectivity, technical clarity and recognisability, creating a visual framework that stringently links the product, communication and brand. The result is a scalable, cross-media design system that makes the strategic brand values visible and tangible.