Zentia Ltd
Brand-Transformation


Squareone's collaboration with Zentia Ltd has been instrumental in the company's transformation from a system ceiling manufacturer to a modern, innovative architectural brand. Squareone has successfully addressed several key areas, contributing valuable expertise and approaches at each stage.

By redesigning and developing a systemic product portfolio, Squareone has created a digitally native ceiling system that enables sophisticated architectural solutions. This new portfolio offers Zentia and its customers an impressive variety of architectural possibilities based on a minimal number of SKUs.

In parallel, Squareone designed and implemented an easy-to-use digital planning system that simplifies ceiling configuration and seamlessly integrates with Zentia's ERP processes. This innovation adds significant value to Zentia's customers and establishes Zentia as an innovative partner in the industry.

Another significant Squareone achievement was the redesign and UX conception of a DXP (Digital Experience Platform) that guides customers from inspiration to project implementation. This customer-centric approach helped to improve the customer experience and further strengthen the Zentia brand.

Throughout the transformation process, Squareone was able to provide Zentia with holistic strategic advice, ensuring that all developments - from the website to the ceiling system and production capabilities - were aligned with the user experience.

The close collaboration and open exchange between Squareone and Zentia has enabled fundamental change and successfully realised Zentia's ambitious transformation goals. Squareone's holistic approach and strong focus on the needs of target audiences has been instrumental in establishing Zentia as a modern and innovative architectural brand.

The collaboration began with a redesign of the product portfolio. Through the use of rapid prototyping and regular interaction with Zentia's design and development team, a digitally native ceiling system was developed that enables sophisticated architectural solutions for semi-open ceiling structures. The new portfolio offers an impressive variety of architectural solutions based on a minimal number of SKUs.

In parallel with product development, we implemented an easy-to-use digital design system that facilitates the configuration of ceiling solutions and enables seamless integration with the company's ERP processes. This has enabled Zentia to deliver significant value to its customers and establish itself as an innovative partner in the indu

Another step in Zentia's transformation was the redesign of corporate communications. In a comprehensive communication and service concept, customers are accompanied from inspiration to project implementation.

Throughout the transformation process, we supported Zentia's management team with holistic strategic consulting, guiding all development processes towards the vision. As a result, all developments (website, ceiling system, production capacity) paid off in terms of user experience.

Zentia UK's successful transformation is a prime example of how close collaboration and open sharing can enable fundamental change. Their ambitious transformation goals were achieved through a holistic approach and a strong focus on the needs of their target audiences.