Zentia Ltd
Brand-Transformation


Squareone played a key role in supporting the transformation of Zentia Ltd. by developing the company from a system ceiling manufacturer into a modern architectural brand. By redesigning a digital, systemic product portfolio, a versatile ceiling system with minimal SKU usage was created. At the same time, Squareone developed a user-friendly planning system that is seamlessly integrated into Zentia's ERP processes and offers customers significant added value.

Another significant Squareone achievement was the redesign and UX conception of a DXP (Digital Experience Platform) that guides customers from inspiration to project implementation. This customer-centric approach helped to improve the customer experience and further strengthen the Zentia brand.

The collaboration began with a redesign of the product portfolio. Through the use of rapid prototyping and regular interaction with Zentia's design and development team, a digitally native ceiling system was developed that enables sophisticated architectural solutions for semi-open ceiling structures. The new portfolio offers an impressive variety of architectural solutions based on a minimal number of SKUs.

In parallel with product development, we implemented an easy-to-use digital design system that facilitates the configuration of ceiling solutions and enables seamless integration with the company's ERP processes. This has enabled Zentia to deliver significant value to its customers and establish itself as an innovative partner in the industry.

Another step in Zentia's transformation was the redesign of corporate communications. In a comprehensive communication and service concept, customers are accompanied from inspiration to project implementation.

Throughout the transformation process, we supported Zentia's management team with holistic strategic consulting, guiding all development processes towards the vision. As a result, all developments (website, ceiling system, production capacity) paid off in terms of user experience.

Zentia UK's successful transformation is a prime example of how close collaboration and open sharing can enable fundamental change. Their ambitious transformation goals were achieved through a holistic approach and a strong focus on the needs of their target audiences.