We support companies through transformation engagements when development activities and portfolios need to be fundamentally realigned – when investments are required, but it is unclear where they will create the greatest value.

In these engagements, Squareone takes on both strategic and operational responsibility. We work with organisations over an extended period – from in-depth analysis and strategic realignment through to implementation in development and innovation projects.

The objective is to structure organisations so that development work no longer depends on individuals, but runs smoothly and reliably within defined processes; that investments are safeguarded; and that innovation capability becomes reproducible.

We take responsibility for the continued development of companies – structurally, strategically and operationally.

Companies come to Squareone when effective guiding frameworks are missing – when development and portfolio activities are not consistently aligned towards shared objectives. Organisations often operate with historically evolved portfolios in which product lines, platforms and initiatives follow no clear logic, but instead compete for attention and investment. As a result, development ties up significant resources without delivering reliable impact, and projects frequently start from scratch.

A prerequisite for transformation is a comprehensive 360° analysis. Within our transformation engagements, we address these structural challenges together: we create clarity around strategic objectives, restructure portfolio logic, and establish frameworks that make development manageable again.

The goal is an organisation that remains capable of innovation under pressure and directs investment towards areas that create long-term value.

Based on the findings of the 360° review, the actual transformation work begins. The identified topics are jointly assessed and prioritised, leading to clear strategic action areas, concrete projects and a binding implementation framework.

Transformation engagements typically operate across several levels: the realignment and structuring of portfolios; the development of relevant new products, systems or platforms; the establishment or further development of innovation and development processes; and the adaptation of organisational structures, roles and decision-making logic.

Squareone supports these steps not only at a conceptual level, but works alongside teams on the practical implementation. The goal is to organise development and innovation activities so that strategy, portfolio decisions and operational reality are fully aligned – and can be sustained independently by the organisation going forward.

For over 20 years, Squareone has supported companies with strong technical depth, complex development structures and demanding portfolios through transformation processes in which strategic decisions must be consistently translated into operational execution.

A significant share of these companies comes from a private equity context. The Aurelius Group has trusted Squareone for many years to support the transformation of acquired businesses – particularly when development capability and portfolio need to be leveraged in a targeted way to increase value. In these situations, Squareone takes responsibility for ensuring that strategic decisions can be implemented effectively under high decision pressure.

Following the completion of transformation, we continue to work with most of these companies in long-term development partnerships.

Transformation engagements bring together multiple areas of Squareone’s expertise. Depending on the starting point, this includes strategic consulting, portfolio development, product and system development, as well as the design of innovation and development processes.

Individual services can be deepened or expanded as needed – with the aim of embedding strategic change in a way that is both effective and lasting.