For more than 20 years, we have been developing innovation strategies, products, services and digital solutions for industrial SMEs.

In our work, we combine strategic thinking with excellence in product development and design. We take on operational responsibility through to market readiness, ensuring that every solution performs in professional use and enables businesses to remain competitive in the long term.

We are proud to be listed in the iF Design Ranking 2021–2026: Squareone ranks 49th among design studios worldwide and leads the Industry category at number 1.

Companies turn to Squareone when strategy, development and execution no longer align reliably, and conventional design or consulting approaches fall short.

Instead of isolated solutions, our clients gain a partner who aligns portfolios, products, processes and organisations to make innovation structured and repeatable. We bring strategic and technical depth, combined with cross-industry experience from more than 850 industrial projects.

Unlike traditional design agencies, we take on operational responsibility until everything works in practice.

Depending on requirements, Squareone supports companies on a project basis or through broader transformation mandates. Collaboration typically begins with a clearly defined project – such as product design, UI/UX design or product development. We work in co-development directly with your teams, sharing our expertise and integrating solutions seamlessly into your processes.

Strategic consulting at Squareone starts with a 360° review, in which portfolios, products, processes and organisation are analysed holistically. This forms the basis for concrete development initiatives and, where appropriate, longer-term engagements.

In multi-year transformation mandates, we support companies in restructuring their portfolios, establishing innovation and development processes, and enabling their organisations to deliver innovation independently and repeatedly.

The result: relevant products and solutions, and a development organisation that continues to deliver reliably – even under increasing innovation pressure.

We are developers at heart and understand products in all their facets. We strive for meaningful, sustainable innovation – combining substance, aesthetics and user experiences that resonate with both people and businesses. Our extensive development experience is complemented by approaches from academic teaching, allowing the latest insights and methods in strategic innovation and product development to flow directly into our work.

Our team consists of industrial designers with diverse areas of expertise, spanning strategy as well as product, service and UI/UX development. We approach new challenges with deep expertise and genuine curiosity. We particularly enjoy developing products with people who value substance as much as we do.