New Punica Classic in Store

The circle is complete: The Punica Classic was the first bottle to be designed by Squareone for Pepsico Punica in 2006. Since back then, the market’s taste has changed. Therefor, we are excited for the launch of the next Punica Classic generation as 1,25l version.

The development is based on long term experience in blow moulding design as well as the change of logistic needs in a grocery store. With the help of SolidWorks, we optimized volume, standing height and pack size. By this, we enabled product positioning on eye level and therefor support a higher turnover.

The new bottles are online at