Prof. Gert Trauernicht


I’m interested in the limitations of the imaginable and the solutions to seemingly unsolvable and complex problems. I love getting to the bottom of things and by structural analysis make them appear less complex and complicated. Innovation to me is a mixture of attitude, process, persistence and provoked luck.

What gives me fulfilment outside of Squareone: Three wonderful boys, Lotti (my dog), audio books and good science fiction movies, everything connected with wind, water and frozen water and that makes me feel that I'm part of nature and its dimensions.

Hard Facts
  • Over 20 years of job experience in the sector of product and innovation development
  • Studies mechanical engineering (TU Braunschweig) as well as industrial design (Braunschweig)
  • 1996 visiting professorship for industrial design at IGSID Seoul, South Korea
  • 1997 Principal and Director of Industrial Design at Design Continuum Boston, USA
  • 2001 Co-founder of the project platform Visionlabs an der Universität Wuppertal
  • Since 2002 Co-founder and consultant at SQ1 GmbH
  • Professorship for consumer goods design and strategic innovation at Bergische Universität Wuppertal
  • Project work for Pepsi, Porsche, Henkel, Braun, Procter & Gamble, Mars, WMF, Carl Mertens, Bose, amongst others
  • Multiple awards received, amongst others iF Award and RedDot Design Award
  • Favourite movies: Bladerunner, Intouchables, Good Will Hunting
Strategic Innovation Development

Book release by Gert Trauernicht

Stahlwille Torsiotronic

Product Design

Junior University

Product Development